Our vision is to be the most sustainable and best-tasting kids' drink in the world.
At Capri-Sun, we're on a fun-tastic journey: We aim to create a better world, one sip at a time. For you and for everyone we share earth with!
From sourcing fruits to our factory, transportation up until the very last drop of your Capri-Sun, we're determined to make the world a more sustainable (and even more fun!) place. And it's not just about the destination; it's the journey, too! Because we know that even the smallest changes can have a big impact to make our planet shine brighter. So, are you ready for this journey?
Help us improve our packaging
We’re always looking for new ways to improve our packaging while making sure our tasty drinks remain easy – and fun – to drink. As part of this journey, we launched our new recyclable pouch in 2024, containing five times less plastic than a comparable PET bottle!
But attached to our pouches is a paper straw, which brings its own recycling (and sipping) challenges. That’s why we’re petitioning to bring back recyclable plastic straws so that both our pouches and straws can be recycled together. This way, you can responsibly dispose of both easily!
CREATING A BETTER WORLD FOR ALL
THE NEW CAP DESIGN OF OUR BIG POUCH REDUCES PLASTIC BY 14 %
Our caps will soon be attached to the pouch and made from the same recyclable material – so recycling becomes way easier. Plus: with the new design, we’re using 14 % less material than with the old caps. That saves 86.5 tons of plastic every single year!
Our pouch is 5x lighter than a comparable PET bottle
Our new, recyclable Capri-Sun pouch is an incredible five times lighter than a similar volume PET bottle and saves 2'300 tons of aluminium every year vs. the old pouch. That is equivalent to 383 full-grown elephants! Our new pouch is recyclable, light as a feather but almost unbreakable. The best part? It’s here to make sure your juice drink stays as fresh and delicious as ever. Pinky promise!
We use 60% recycled paper in our cardboard packaging
CAPRI-SUN wins Best Flexible Packaging award
This achievement at the UK Packaging Awards 2024 highlights our commitment to sustainability, innovation, and delivering the best product for our consumers. The flexible packaging solution is not only designed to keep our drinks fresh but also aligns with our goals to reduce environmental impact.
One judge said: “(...) A lighter and fully recyclable pack, offers the consumer the same convenience with no reduction in performance and offers emission and waste reduction benefits. A worthy winner.”
Why we’re proud
of our iconic pouch
- The European Space Agency developed it for use by astronauts on the International Space Station.
- Its unique design and quality production process allows us to create drinks without preservatives or artificial flavours and colours.
- Its lightweight design makes it environmentally friendly to transport.
How we recycle your Capri-Sun
Frequently asked Questions
If you still have questions or want to know more about our efforts, take a peek below.
